SMART (Social Media Aptitude and Readiness Test)

Welcome to The Art of Social Media website. This website contains all the information you need to buy, review, and evangelize our book. As a first step, we suggest that you take this short social-media quiz.

Take the SMART test to see how much you know about social media. We’ll analyze your score and tell you if you really need to read The Art of Social Media.


Whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. With over 100 practical tips, tricks, and insights, our book provides a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms.

We will guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game,  our book is full of tactics that have been proven to work in the real world.

Don’t take our word for it. Read our reviews and then get ready for “great stuff, no fluff.”

Guy Kawasaki and Peg Fitzpatrick

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#ArtofSocial Media Street Team Resources

We’ve created tweets and posts to use on social media. Feel free to customize them to fit your social voice. Please include the link to Amazon and use the #ArtofSocial hashtag.

Posts for Social Media

For Twitter, please include @GuyKawasaki and @PegFitzpatrick and/or #ArtofSocial.

  1. Need to up your social media game? The #ArtofSocial Media can help. https://bitly.com/amazonaosm {click to tweet}
  2. If you want to up your game, get The #ArtofSocial and get started! https://bitly.com/amazonaosm {click to tweet}
  3. Great stuff, no fluff in The #ArtofSocial Media book. Tried and true tactics to improve your social media. https://bitly.com/amazonaosm {click to tweet}
  4. The one business book you need today: The #ArtofSocial Media by @GuyKawasaki & @PegFitzpatrick. https://bitly.com/amazonaosm {click to tweet}
  5. Solve the mysteries of social media with new book The #ArtofSocial Media by @GuyKawasaki and @PegFitzpatrick. https://bitly.com/amazonaosm {click to tweet}
  6. Got social media questions? We got answers in The #ArtofSocial Media. Power tips to fuel your success. https://bitly.com/amazonaosm {click to tweet}
  7. Fuel your social-media marketing with power tips from The #ArtofSocial Media. https://bitly.com/amazonaosm {click to tweet}
  8. I’ve been waiting for The #ArtofSocial Media, and it’s finally available! Get your copy here: https://bitly.com/amazonaosm {click to tweet}
  9. Create a new plan for your social media using The #ArtofSocial Media by @GuyKawasaki & @PegFitzpatrick. https://bitly.com/amazonaosm {click to tweet}
  10. No fluffy theories, just straight-up tried and true social media from The #ArtofSocial Media. https://bitly.com/amazonaosm {click to tweet}

Follow The Art of Social Media Board on Pinterest.


Resources and tools list from The Art of Social Media: Power Tips for Power Users

To be successful in social media, you’ll need a ton of shortcuts and these apps and services are things that Guy Kawasaki and Peg Fitzpatrick have both tested and love for their social media so much that they recommended them in The Art of Social Media.

They’ll be updating this list with new fun things that they find and want to share with you.

Because we love happy readers

Here are the LINKS ONLY from The Art of Social Media!

The Art of Social Media Apps and Services Resource List

Also, find more resources from the book on The Art of Social Media Pinterest resource board. Pin and save them for later!
Follow Guy Kawasaki’s board The Art of Social Media Resources on Pinterest.

Learn from the authors, Guy Kawasaki and Peg Fitzpatrick, on this recorded webinar that the did for Marketo.

If you’re interested in having Guy and Peg speak at your next event, please contact our agency Keynote Speakers. We’d love to speak at your conference or to your team.



Guy Kawasaki Round Image
Guy Kawasaki is the chief evangelist of Canva, an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the Start and Enchantment.

Over ten million followers served daily
Peg Fitzpatrick Round Image
Peg Fitzpatrick is a social media strategist and popular blogger writing on her own website and across the web. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. The Art of Social Media: Power Tips for Power Users is her first book.

Will she make it to one million followers if she stands on her tippy toes?


Photos to download for media. (Click/tap image for full size.)

Guy Kawasaki Round Image
Peg Fitzpatrick Round Image
Guy Kawasaki Square Image
Peg Fitzpatrick Square Image


Full size image of the book cover. (Click/tap image for full size.)

The Art of Social Media - Book Cover

Peg and Guy

In a rare moment, Guy and Peg were actually in the same place! (Click/tap image for full size.)

Peg Fitzpatrick and Guy Kawasaki












Book reviews for The Art of Social Media: Power Tips for Power Users. We’re pinning them on the Art of Social Media Pinterest board. If you write a review, please make sure to tag us on social media and use the #ArtofSocial hashtag so we can find it and pin it here as well.

Follow Peg Fitzpatrick’s board The Art of Social Media on Pinterest.


  • The Art of Writing a “Don’t-Twiddle-Your-Thumbs-Just-Go-Do-It” book on the Social Media!

    Every piece of advice is not just eminently do-able, it’s also backed by a solid sense of strategy … and it all comes from the heart of one who is still humbly learning and is sharing without reserve. More than anything else, it’s the attitude of giving in the book that gets you. The book also doesn’t pull any punches. When needed it’s a hard taskmaster and admonishes you to serve the social networks rather than try to master them or feel as if you have to “conquer” them.

    I could sense Guy’s overt presence throughout the book as he has written it … and I could also feel the covert presence of Peg everywhere, simply because so much common sense couldn’t have been put into a book without the inputs of an uncommon woman like her (I’m not saying that because I’m a woman, but if you’ve seen her blog and read her posts, you’ll see what I mean!).

    All in all, folks, this is a very constructive, functional, nuts-and-bolts book about things to put on your “To Do” list if you want to be a star on social media.

    — Shobha Ponnappa —
  • To me, there’s only one way measure of a book like The Art of Social Media, and that is: “Does the book offer organized access to concisely-written information that can help me save time accomplishing my goals?”

    By that measure, The Art of Social Media is a eminently worth purchase. There’s no fluff, no unnecessary words, and the information has been logically organized. You can view the book as a “smorgasbord” and read it from cover to cover, or you can go directly to the topics that are currently causing you problems or lost opportunities.

    — Roger C. Parker —
  • The Art of Social Media is chock-full of great stuff.

    “Great stuff, no fluff!” I’ve been on this social media journey since 2009. I’m always looking for insights and usable tips and tricks. Guy Kawasaki and Peg Fitzpatrick don’t disappoint.

    When I opened The Art of Social Media on my Kindle I was advised that it was a quick read, around 2 1/2 hours. It would have been had it not been for the highlighting and my note taking.

    Yes, I found so much useful info that I actually took to pen and paper to jot down suggestions from the book!

    — Deborah Spector —
  • #FeelThePower

    This was a quick (I.e. Won’t cut into too much of your SM marketing time) read that speaks to those of us who embrace the hustle, but are always looking to maximize what we’re already doing and engage what we aren’t.

    You’ll leave this e-book with pretty much the best “cheat sheet” of resources I’ve yet to come across on the inter webs and beyond!

    — Vickie Howell —
  • Great no-nonsense guide to doing and fully integrating blogging and social media.

    Covers basic best practices and quick how-to’s with inspirational (and funny) examples. Plenty of links to resources for on-the-spot optimization makes it ideal as an e-book.

    I’d highly recommend The Art of Social Media for anyone who wants to further utilize social media to their advantage, both personally and professionally.

    — I. Alvarez —
  • Over 10 years in digital marketing, this book still taught me new things. Must Read!

    As a digital strategist, I’ve read every book under the sun about social media, social media for business, how-to x on social media…you get the point. It is rare for me to ever find a new trick or concept that I haven’t previously discovered, until The Art of Social Media: Power Tips for Power Users…

    Extra emphasis on “Power Tips for Power Users.” Guy Kawasaki practices what he outlines in this book if you’re familiar with his social profiles he is a master of posting on every platform without being repetitive. Pretty hard especially when you factor in that he posts nearly every hour using the “NPR” approach.

    Not only does the book break down how to craft messages that drive action, the book gives breakdowns on tools that can help streamline social editorial calendars. In my line of work, I manage multiple clients in all industries The Art of Social Media really cut out hours of research on tools….hours that I never have enough of.

    Another thing I loved about the book is that it emphasizes different forms of content to avoid being boring, like proper images, videos, etc.

    Lastly, I don’t think a lot of authors ever really highlight Google+ as a platform since it is not one of the more common social networks. This book gives great insight on how to use Google+ to our benefit especially with Google+ gaining more popularity each day.

    I would recommend this book to business owners to the most advanced Power Users. It offers insights with the “Guy Kawasaki,” wit and Peg Fitzpatrick’s tactical approach that is digestible​ and fun to read.

    — Lana Layne —
  • I just finished The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick. Once I started, I read it right through.

    This book is packed with great information about using social media, starting on page 1, and does not stop until the end. I think that is one of the things I liked most about the book. It respected my time. It dove right into the content, it was concise, and it remained to the point throughout. Seriously–page 1. No long-winded, self-aggrandizing intro chapter. Just content.

    The other part that struck me is that the information provided is cast as tips that they have learned, not The Thing. The authors mention several times that these are the things that work for them, but you may find that something else works better for you. Quite frankly, that makes their advice seem more believable. Not sure why, but it does.

    Anyway, whether you are a professional social media marketing person or just an occasional poster (like me), this book has something for you.

    I am definitely going to go back and take some better notes.

    — Jason LeMair —


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